The obstacles encountered in the implementation of the IMC activities is the lack of human resource capacity in terms of communication when providing information to customers and also technical problems in the care of the Website. The results of this study are implememtasi of IMC on Tokopedia is reflected in the activities of advertising, direct marketing, sponsorship, merchandising, public relations activities and websites aimed at retaining customers. This research method is descriptive qualitative informant number six. Therefore, the purpose of this study is that analyze the implementation of IMC in Tokopedia in retaining customers and constraints faced in the implementation of the IMC. The importance of the implementation of this IMC in the company has been recognized by PT Tokopedia. The results of this study are to provide an understanding of perotecting personal data and consumer privacy, the efforts if there is a leak of personal data and consumer privacy, the penalty and responsibilities that business company accept of leaking the consumer privacy and personal data.Integrated Marketing Communication (IMC), which is also called integrated marketing communications is the process of development and implementation of various forms of persuasive communication program to customers and prospective customers on an ongoing basis. Perusahaan - perusahaan tersebut dengan semangat gotong royong telah memberikan dampak positif dalam berbisnis. Tidak hanya itu, kehadiran Tokopedia membuat pengalaman belanja online para penggunanya menjadi lebih mudah, aman, dan efisien. Kuasa hukum PT Aplikasi Karya Anak Bangsa dan PT Tokopedia (Gojek dan Tokopedia) Juniver Girsang menegaskan kliennya merupakan perusahaan karya anak bangsa yang membentuk induk perusahaan di bawah bendera GOTO/GoTo/goto/goto financial. View company info, jobs, team members, culture, funding and more. Tokopedia merupakan salah satu e-commerce di Indonesia yang menawarkan berbagai macam produk dan menjadikannya sebagai marketplace pilihan bagi banyak masyarakat Indonesia. This study uses a normativejuridical approach. PT Tokopedia (): Fastest growing eCommerce Market place in South East Asia.
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Toko Pedia if there is a leak of personal data and consumer privacy. Toko Pedia as well as how the responsibilities of PT. This study examines how the legal relationship between consumers and PT. Raya Perjuangan No.12A, Kebon Jeruk, Kota Jakarta Barat, DKI Jakarta. Alamat lokasi : Graha Handaya, Unit Q-S, Jl.
![pt tokopedia pt tokopedia](https://assets.tokopedia.net/assets-tokopedia-lite/v2/arael/kratos/9e922275.jpg)
This approach focuses on examining literature materials such as statutory regulations and other relevant sources. PT Tokopedia () PT Tokopedia () Save Edit Klaim Alamat Ini. Such as experienced by business company, PT.
![pt tokopedia pt tokopedia](https://grahachemical.co.id/wp-content/uploads/2020/06/Tokopedia.jpg)
With this progress, it creates new problems in electronic systems that cause leakage of personal data andconsumer privacy.
![pt tokopedia pt tokopedia](https://lokerutama.com/wp-content/uploads/2021/10/Tokopedia.jpg)
Aside from conducting research and digging deeper into users' needs and behaviors, this role has also become the backbone of Tokopedia's relevance among and compatibility with customers. The development of information technology which is increasingly advanced and developing rapidly has caused everyone to easily carry out various online transactions using electronic media without any limitations in space and time. UX Research has become one of the most prominent roles in a technology company like Tokopedia.